Cause Based Purpose and Communication Strategy

TRAINING PROGRAM – MULTI COMPANY VITAL IMPORTANCE

A clear, sustainable corporate purpose strengthens employee engagement, customer loyalty, and the organization’s reputation, ultimately leading to healthy, long-term profitability.

Organizations, following the European CSRD (Corporate Sustainability Reporting Directive) 01/2023, which was drafted as part of the UN’s “17 Sustainable Development Goals” (SDGs) for sustainable development, are called to align their activities with issues of environmental awareness, social welfare, and ethical practices.

This alignment, beyond regulatory compliance, represents an opportunity for organizations to develop a “cause-based purpose” that ultimately places sustainability at the core of their strategy.

In the process of integrating a sustainable corporate purpose, organizations face challenges primarily in:

• Recognizing a clear and authentic corporate purpose,
• Understanding how to integrate it into their broader strategy, and
• Subsequently, how to communicate it to stakeholders.

The training program “Corporate Purpose and Communication Strategy” is designed to address the training needs identified for senior and top-level executives within an organization, aiming to develop the mindset that will lay the foundation for driving this direction forward.

Training Needs

1. Lack of Understanding of the “Why”: Many organizations focus solely on profitability and fail to recognize the strategic value of a purpose rooted in sustainability values.
2. Lack of Skills: Employees and executives may lack the necessary knowledge or tools to integrate sustainable practices into daily operations.
3. Resistance to Change: There is often discomfort or resistance to change, especially when it involves new requirements, such as compliance with the CSRD directive.
4. Ineffective Communication: Organizations struggle to strategically shape and communicate their corporate purpose to employees, customers, and the public.
5. Competitive Pressure: Without a clear purpose, organizations risk losing the trust of customers and partners in an ever-changing and demanding business environment.

The program is approved as a Multi-Enterprise Scheme by the Human Resource Development Authority (HRDA) in Cyprus and provides the opportunity for participant funding.

Target Audience

The program is aimed at senior and top-level executives from Marketing, Human Resources and Management who are responsible for developing, monitoring, and implementing the company’s strategy, as well as unemployed individuals.

Content

• Corporate Purpose (“Cause-Based”) and its significance in relation to the 17 Sustainable Development Goals (SDGs) and the CSRD directive.
• Formulation and Drafting of a “Cause-Based” Corporate Purpose.
• The benefits of aligning the cause based purpose with the personal purpose of the human workforce.
• Strategy for Integrating Corporate Purpose into the Organization through:
  • Leadership and management practices,
  • Communication, and
  • Recruitment.

Main Objectives of the Program

Develop organizational practices and policies to meet the Sustainable Development Goals (SDGs) and draft actions for ESG Reporting in accordance with CSRD standards.

• Draft the “Cause-Based” Corporate Purpose and analyze the importance of the organization’s function through it.
• Assess the alignment of the “Cause-Based” Company Purpose with the personal purpose of employees to align the interests of the organization and its workforce.
• Design strategies that integrate the purpose as a core element for sustainable development, considering the dynamic balance between social, environmental, and economic goals.

Participants who successfully complete the training program will be awarded a certificate of attendance from MUSICERA KEK, which will bear the logo of the Human Resource Development Authority (HRDA) as an approved training program.