‘Blog’

From the very first day the Cyprus Government has announced measures to be taken against the COVID-19 spread MUSICERA LTD has positioned itself by taking the initiative to propose to its highly respected clientele and associates a crises management plan which would consist of taking all of their events and conferences from an off-line mode […]

Cyprus has always been a favourable jurisdiction for tax purposes and a favourable jurisdiction for tourism! In October 2018, the island introduced its first filming scheme which is branded under the name of Olivewood, welcoming producers from all over the world to film their movies. In terms of the filming sector, Cyprus is proud to […]

In the past decade, technology and social media have developed vastly. Companies have a presence both off-line and on-line through web sites and social media channels and we now see brand building being highly depended on their on-line existence. To this respect, digital marketing is now necessary for each company; and even small companies, which […]

Lighting is powerful. When used well, it has the ability to bring a video to life and accentuate even the smallest of details. It has the power to guide the viewer’s attention to what they should be focusing on and even trigger the emotion they should be feeling. Alternatively, if lighting quality is compromised, the […]

Musicians, bands, solo artist, choreographers and dancers, painters, sculptures, fashion designers are some of the people within the creative sphere; all of them starting to promote their art on their own at first. While this is very exciting, it usually ends up to being very frustrating and unfortunately it has an impact on creativity. When […]

The General Data Protection Regulation (EU) 2016/679 (GDPR) became enforceable in May 2018 and it aims to protect the way sensitive data are being handled and treated. While companies within the video production sector process data not only in terms of contact details of their stakeholders but as a part of their final product, this […]

At a time where consumer technology is freely available to anyone we are occasionally being asked to provide the so called, raw footage of the productions we undertake. Source footage -raw footage- is not aimed for the consumer, as the consumer software for video editing and consumer computers cannot process it normally. I take this […]

In basic terms, copyright laws are a form of legal protection for the original works. It therefore gives the copyright owner, individual or a legal person, the exclusive right to control any exploitation of the work. The main purpose is to encourage creative development of ideas whilst providing a financial benefit to those who have […]