Dynamic Video Storytelling for Social Media

TRAINING PROGRAM – MULTI COMPANY VITAL IMPORTANCE

With the rapid rise of social media as a powerful communication channel for reaching an organization’s target audience, many organizations are now turning to in-house video production. The process of creating audiovisual content begins with the conception of the initial idea, which is then transformed into a narrative and a script that form the foundation of the entire production.

However, as these new responsibilities are often assigned to staff with limited or no experience in video storytelling, the messages conveyed may lack clarity or fail to deliver the expected impact and effectiveness.

By upskilling the personnel responsible for creating the narrative, organizations can benefit in the following ways:

• Increased work productivity during the storytelling development stage
• Improved quality of the narrative used in promotional audiovisual material

The aim of the program is to enhance participants’ ability to create stories with strong emotional and audiovisual impact, by utilizing key principles of audiovisual storytelling for the production of videos for social media. These may include informative, explanatory, and promotional videos, as well as testimonials, event and activity highlights, narrative-style videos, and more.
Main Objectives of the Program

Upon completion of the program, participants will be able to:

• Apply storytelling principles in scripting a video.
• Design a narrative concept that serves a specific communication or promotional goal of an organization.
• Create a narrative that conveys positive social messages.
• Analyze two types of audio material in terms of the mood they create.

Design a short narrative scene with dialogue that supports the storytelling purpose and delivers realism.

Target Audience
This training program is designed for employees of organizations and companies who have taken on the responsibility of producing content for social media, specifically in the areas of scriptwriting and storytelling for promotional audiovisual material.

The program is especially targeted at:

• Employees working in communication, marketing, or public relations departments without prior specialization in video storytelling
• In-house content creators who are now expected to take on video production tasks
• Social media managers and community managers
• Professionals from NGOs, cultural organizations, and educational institutions, where content production is often handled internally
• Unemployed individuals seeking to enhance their skills in this field

Content

• Audiovisual Storytelling and the Marketing behind it
• Storytelling and the human factor
• Filming elements and their usage in storytelling
• Dialogue
• Sound
• Music as a tool for emotional

Participants who successfully complete the training program will be awarded a certificate of attendance from MUSICERA KEK, which will bear the logo of the Human Resource Development Authority (HRDA) as an approved training program.