| Program Title: | Sustainability and Communication: Cause-Based Purpose Integration into Company Strategy |
|---|---|
| Duration: | 7 hours |
| Dates: | September – December 2026 |
| Hours: | 08:30 – 16:30 |
| Instructor: | Maria Savvidou |
| Location: | Limassol: C.D.A. College |
| Language: | Greek or English |
| Price: | €160 after HRDA subsidy (Initial Cost: €300) |
TRAINING PROGRAM – MULTI COMPANY VITAL IMPORTANCE
Today’s businesses are expected to meet increasing sustainability, ESG reporting, and CSRD requirements. This programme helps professionals understand how to integrate a meaningful Cause-Based Purpose into their corporate strategy and communicate their sustainability initiatives with credibility, transparency, and impact.
Through practical examples, case studies, and hands-on tools, participants will learn how to avoid greenwashing practices and transform sustainability into a genuine competitive advantage for their organisation.
WHO SHOULD ATTEND
This programme is designed for:
- Executives, managers, and business owners
• Marketing and Communications professionals
• ESG and CSR professionals
• Human Resources professionals
• Operations, Sales, and Business Development professionals
• Individuals interested in developing expertise in sustainability and strategic communication
PROGRAMME CONTENT
- The 17 Sustainable Development Goals (SDGs) and their relevance to business
• Introduction to the CSRD and ESG reporting requirements
• Understanding Cause-Based Purpose and its strategic value
• Aligning personal purpose with organisational purpose
• The key principles of a Purpose-Driven Organisation
• Sustainability communication and avoiding greenwashing
• Practical approaches for embedding organisational purpose into daily business operations
KEY LEARNING OUTCOMES
Upon successful completion of the programme, participants will be able to:
- Understand the fundamental requirements of the CSRD and ESG reporting.
• Identify and articulate the organisational purpose that drives sustainable growth.
• Develop authentic sustainability messages with credibility and transparency.
• Integrate sustainability principles into corporate strategy and day-to-day operations.
• Strengthen organisational culture, stakeholder trust, and long-term business competitiveness.
Participants who successfully complete the training programme will receive a Certificate of Attendance issued by MUSICERA Vocational Training Centre (KEK). The certificate will bear the logo of the Human Resource Development Authority of Cyprus (HRDA/ANAD), confirming the programme’s approval by the Authority.
