| Program Title: | Content Creation & Social Media for Hotels |
|---|---|
| Duration: | 13 hours |
| Dates: | September until December 2026 |
| Hours: | 08:30 – 15:45 |
| Instructors: | Maria Savvidou & Constantinos Papadopoulos |
| Location: | Limassol: C.D.A. College |
| Language: | Greek or English |
| Price: | €360 after HRDA subsidy (Initial Cost: €600) |
TRAINING PROGRAM – MULTI COMPANY VITAL IMPORTANCE
In today’s tourism market, travellers choose destinations and accommodation based on the content they see on social media. This programme provides practical training in video production and content creation that showcases the guest experience and strengthens the digital presence of hotels and tourism businesses.
Participants will learn how to create engaging content for Instagram, TikTok and Facebook by applying storytelling techniques and modern digital marketing practices.
Who Should Attend
This programme is designed for:
- Hotel and tourism industry employees
• Marketing and Social Media professionals
• Front Office staff and employees involved in business promotion
• Owners of boutique hotels, tourist accommodations and Airbnb properties
• Individuals responsible for content creation without formal training in the field
Programme Content
- Current social media trends in the tourism and hospitality industry
• Content creation for Instagram, TikTok and Facebook
• Storytelling and showcasing the guest experience
• Content planning and content calendar development
• Creative briefing and content production planning
• Basic video recording techniques using a smartphone or camera
• Creation of short-form videos (Reels & TikToks) for tourism promotion
• Practical exercises and production of authentic content
Key Learning Outcomes
Upon successful completion of the programme, participants will be able to:
- Create engaging content that effectively promotes a hotel or tourism business.
• Leverage Instagram, TikTok and Facebook to increase visibility and audience engagement.
• Apply storytelling techniques to transform hospitality services and guest experiences into compelling stories.
• Plan and organise content strategically through content calendars and media plans.
• Produce short professional videos for social media platforms.
• Strengthen the hotel’s brand image and contribute to attracting more visitors and bookings.
Participants who successfully complete the training programme will receive a Certificate of Attendance issued by MUSICERA Vocational Training Centre (VTC). The certificate will bear the logo of the Human Resource Development Authority of Cyprus (HRDA) as an approved training programme.
