VIDEO PRODUCTION: EQUIPMENT AND OPERATION

TRAINING PROGRAM – MULTI COMPANY VITAL IMPORTANCE

The growing need for immediate and continuous presence on Social Media (SM) drives businesses towards in-house video production. In many cases, the in- house production tasks are assigned to current personnel from various departments, who may have limited or no technical training.

While the benefits of in-house production are substantial, companies must also address the challenges stemming from the lack of specialized skills among employees taking on these new responsibilities. This creates a range of challenges for both the staff involved in video content creation and for the business itself.

Key Benefits	Problems and Challenges
Flexibility in Frequency and Content Type: Businesses can create content as often as they want, maintaining a consistent presence on social media.	Production Quality: Poor analysis, problematic sound, unstable image, incorrect framing, viewpoint, inappropriate lighting.
Authenticity and Spontaneity in Content: In many instances, the audience prefers it over more formal productions.	Time-Consuming Corrections and Conversions: Increased production time leading to more hours spent on error corrections.
Immediate Response and Adaptation to Audience Preferences: The moment an event occurs, fostering audience loyalty through the interactive relationship created in the comments between the business and its audience.	Inability to Respond to Immediate Needs: Reduced flexibility of the business and delays in seizing opportunities to engage with its audience due to a lack of skills.
Lower Production Cost: Compared to hiring a professional crew.	Increased Costs: In cases where the work must be outsourced due to faulty productions that need to be redone from scratch.

With the training program “Video Production: Equipment and Operation,” participants will have the opportunity to acquire the necessary knowledge and skills regarding:

• Proper use of image, sound equipment and software,
• Creation of engaging content, and
• Improvement of the quality of videos and other audio-visual materials.

In this way, the business ensures a more effective and professional presence on social media, while reducing unnecessary costs and production time, thereby strengthening its competitive position.
The program is approved as a Multi-Enterprise Standard by the Human Resource Development Authority (HRDA) in Cyprus and offers participants the possibility of funding.

Target Audience

The program is aimed at managers and staff from Marketing, Human Resources, Multimedia, Management and Administration departments, as well as technical and non-technical personnel, and also unemployed individuals with little or no experience in the audio-visual sector who are responsible for producing audio-visual content within their organization or intend to take on these new responsibilities.

Content

• Social Media and Online Video Platforms
• Audio Equipment and Software: Setup, Recording, and Editing
• VIdeo Equipment and Software: Setup, Recording, and Editing
• Production Process and Control: Checklists

Main Objectives of the Program

• Properly set up the image recording equipment
• Apply correct equipment set up techniques and challenge the set ups of video recording equipment
• Perform basic functions on video editing software and handle multi-camera production
• Apply correct microphone setup techniques and perform corrective actions during microphone setup
• Monitor the quality of sound recording and perform corrective actions during the sound recording process in the production phase
• Use basic functions of sound editing software and address issues encountered during sound recording in the post-production phase
• Practically apply stages in checklists and evaluate the importance of preparation for effective work

Participants who successfully complete the training program will be awarded a certificate of attendance from MUSICERA KEK, which will bear the logo of the Human Resource Development Authority (HRDA) as an approved training program.